We know what makes the difference between print that gets noticed—and print that winds up in the circular file. From magazine and newspaper ads to direct mail and brochures, we create advertising and promotional materials that stand up and deliver, with attention-grabbing design and just the right words to get your message across.
BCP conceived and developed a quarterly newsletter as a tool for a local Downtown Development Authority to communicate with local residents and business owners, and to reinforce the DDA's brand as an advocate for business and community.
MESSA members are the not-for-profit membership organization's most passionate advocates. This ad is one of a series featuring real-life testimonials.
Advancing the LAFCU brand, "Your Credit Union for Life," this ad's message is that the credit union is there to help at every stage of life.
BCP redesigned a series of brochures for Michigan State University's College of Engineering. While each department is represented by its own color, the coordinated brochures maintain the sense of each being part of the whole.
Mailed to a select list of Web site usability professionals, this teaser campaign for a new TechSmith software product elicited more than a 25% response rate, measured by visits to a dedicated Web site promoted in the piece.
This piece for a leading insurer of Michigan's educational employees emphasizes exceptional service and a broad range of specialized products.
A fun yet practical MESSA member education piece. BCP's concept features custom artwork combined with tips for healthy living throughout the year.
Melling Automotive Parts supported a new product with this magazine ad, built around custom photography. The ad spurred a three-fold increase in inquiries about the product.
A problem/solution approach helped reposition this suburban Chicago-area dentist by emphasizing cosmetic and reconstructive dentistry, attracting more challenging cases and upscale clientele.
BCP works with the East Lansing Children's Film Festival on a pro-bono basis, creating an original poster to promote the annual event—and each year, attendance has grown.
Invitation, brochure, program, tickets and more are included in BCP's 2-color package for Holiday Glitter, an annual gala in support of the arts.
We concepted and designed a dual-purpose piece to raise awareness of Special Collections among potential donors while also raising funds.
Using custom photography, BCP created a successful campaign for the Michigan Apple Committee—promoting apples at holiday time, when sales typically lag.
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